Without doubt one of our absolute favorite brands here at , SOLO gets it right with practically everything it touches. SOLO’s incredible collection of menswear essentials are made to standards that belie their price, no doubt helped by its direct-to-consumer business model. Materials are sustainably sourced and everything is made to ethical standards, making purchasing clothing a complete no-brainer.
Branding
branding of a clothing brand is a vast topic. And that’s what this article might help you with. I’ll try to explain:
- how big brands approach their branding.
- what’s key to remember about building your branding.
- how to adapt your branding to various selling models.
- how to use packaging to be an essential part of your branding.
Flyer Design
It is easy to throw together a flyer using clip art images, a few colors, and a couple of different fonts, but will a quick design without more thought be worth the printing costs? Following some graphic design rules will only add a little more time to your design process and will also help you produce flyers that will have a higher ROI.
Uniforms Design
Solo Fashion Brand
A brand with symbolic meaning and style that deeply incorporates the experiential and interactional dimensions. It requires great product differentiation and supply chain coordination.
Packaging Design
Packaging design is the connection of form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing.” To put that into a simpler form: Your packaging is an element of your marketing strategy.