OVER Burger Brand design for a fast-food restaurant
ABOUT OVER BURGER is an exciting Saudi Arabia based new business with a sound track record of exceeding sales goals who has a promising future as an industry leader within meal-prep distribution. OVER BURGER has a unique approach to helping people enjoy delicious, nutritious meals. Customers can order meal plans online and meals are prepared at our Riyadh, Bisha and Jeddah kitchen. Meals are hand delivered on Wednesdays and Sundays which, depending on the meal(s) selected, can last (3) days in the refrigerator or up to (1) month in the freezer. By focusing on their competitive advantages of diverse meal plans, rotating menus and marketing delivery, OVER BURGER will increase sales to a point that exceeds 4 million dollars in two years.
Logo design
The new logo s a typography-based logo. Itis playful, modern and Bold.
The logo is basically composed of two parts: the first part is the four
letters of the word “OVER” which were created in an asymmetric composi.
tion and the second part is the word “Burger” under itin a big fontto
create visual hierarchy.
the food plate and makes the logo feel playful and friendly.
The new logo is also technically characterized by its dynamism and ease of use, in addition to its suitability to different contexts and require.
Best Practices For branding FAST FOOD RESTAURANTS
To create a fully immersive experience we went beyond the cookie-cutter concepts and looked at the everyday life of Saudi Arabia.
We wanted to convey what it feels like to visit big cities’ back-alleys on a busy Saturday evening and grab a few hot Burger meals shot from your local street vendor. Saudi is a melting pot of diverse subcultures, each with their distinct heritage and lifestyle.
Yet, they manage to seamlessly blend together, especially in large cities. So, our goal was to synthesize and replicate that reality inside a small eatery.
We decided to visualize the smooth fusion of various subcultures you meet in a megapolis: suburban working class, rich clubber kids, ghetto youth and so many more. The more common patterns such as mellowness (or happiness, if you’re feeling loco), coloers or Power are incorporated into OVER Burger branding as much as the barbed wires, glaring neon lights or the noisy ambience. Here is your final takeaway: step a foot inside OVER Burger and you will discover whole new levels of Saudi Arabia.
uniform design
What makes OVER Burger special?
A good restaurant sets a high standard for its food quality and ensures that guests receive the same quality with every meal.
A good cook understands your guests’ needs and works well with the kitchen staff to ensure that guests receive their meal the way they ordered it every time.
WHAT IS ADVERTISING BANNER AND HOW DOES IT WORK??
It's Easy If You Do It Smart
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.